Model ARR, MRR, and cohorts with confidence

Revenue Planning

Build driver-based revenue models that connect pipeline assumptions to your P&L. Model subscription metrics, cohort retention, pricing changes, and expansion revenue in one place.

Capabilities

Everything you need for revenue planning

Driver-based modelling

Define revenue drivers — leads, conversion rates, ASP, expansion — and let formulas cascade to build your top-line forecast from first principles.

Subscription metrics

Track ARR, MRR, net revenue retention, churn, and expansion automatically. Built-in calculations for SaaS and subscription businesses.

Cohort analysis

Model customer cohorts with retention curves, upsell rates, and lifetime value. See how each acquisition vintage contributes to total revenue over time.

Scenario modelling

Compare base, upside, and downside revenue scenarios side by side. Stress-test pricing changes, churn assumptions, and growth rates instantly.

Pipeline integration

Connect CRM data to weight pipeline by stage probability. Turn sales forecasts into financial projections automatically.

Revenue waterfall

Visualise new business, expansion, contraction, and churn in a revenue waterfall chart. Understand exactly where growth is coming from.

Feature checklist

What's included

Driver-based revenue model templates
ARR/MRR tracking and forecasting
Cohort retention modelling
Pricing and packaging scenario analysis
Pipeline-weighted revenue forecasts
Revenue waterfall visualisation
Multi-product and multi-geography models
Automatic P&L integration
We finally have a revenue model that the whole leadership team trusts. Being able to model different pricing scenarios and see the P&L impact instantly changed how we make decisions.

James Okafor

CFO, Meridian Group

Model your revenue with driver-based precision

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